Going Google? Many Companies Have. Should You?

The world is going mobile; everything is becoming easier to access – whenever and wherever. Over the last 5 years the world has experienced a shift from desktop to mobile computing, during which time the mobile computing market has grown from a cold start in roughly 2007 to 1.5 billion Smartphones in use today. In another five years that number is expected to exceed five billion. The development of mobile apps has allowed businesses to improve efficiency, and improve customer service and interactions.

When did it start becoming a trend, and why?


In their recent Mobility Index Report, Good Technology™ reported 54 percent growth in total enterprise application activations quarter on quarter. The data shows that businesses with a more established mobile approach are now focused on deploying the types of apps that can increase employee productivity and encourage collaboration, which are ultimately designed to impact business performance.

With the increase in smartphones, it can be said that the increase in mobile enterprise apps is a result of businesses adapting to the ever changing world we live in. Through mobile enterprise applications,businesses attempt to revolutionise the way they interact with end-users, whether the end-user is a customer, employee, or business partner.

More reasons for the increase in mobile enterprise apps:

  • Reduces costs across the board
  • Allows for control
  • Offers more reliability
  • Features such as real-time reviews and in-line annotations allow for easy sharing

What’s happening right now with mobile enterprise application development?


A survey completed by Klockwork , has shown that a total of 46 percent of organisations are building or plan to build two or more business-to-enterprise applications in the next six months.  This suggests that there is interest in creating applications specifically for enterprise users.

Good Technology’s mobility index report suggests Apple’s iOS devices thrive inside the enterprise and are clear favourites. Apple’s iPads remain the most-used tablet line, both generally and in the workplace. While Android is growing at a rapid pace, iOS is still the most preferred choice in the world of business.

At Webster Consulting, we believe in the power of customised enterprise mobile apps that allow you to streamline your unique business processes. Interested in finding out more? Please get in touch and we would be delighted to help you. 


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